Marketing is the life blood of any business, yet many business owners don’t really know what it is.

In this first session, you’ll learn why most businesses fail, a key mindset shift to make sure yours succeeds, 5 different types of marketing you can use in your business, and much more…

Making “mindset shifts” is perhaps the highest leverage thing you can do to instantly boost your success.

In this session, you’ll learn the 12 key marketing mindsets that’ll have you thinking and executing like a professional marketer in no time flat…

In this session we go deep into the human psychology of marketing.

You’ll learn what’s really behind our thoughts and feelings, why our decisions usually aren’t “logical”, and what motivates people twice as much as pleasure…

One thing many business owners overlook is the necessity to know their customer’s needs inside and out.

In this session you’ll learn why the real money is in uncovering your customers needs, how to find these needs, and the #1 thing you can do to become a master of your customers’ needs as quickly as possible…

Getting inside the minds of your customers is one of the most powerful things you can do to take your marketing and your business to the next level.

In this session you’ll learn how to motivate your customers to buy, why talking about features will hurt your sales, and how to start thinking like your customer (and why this will get you more sales overnight)…

Most business owners think of their customers as a group of people, and communicate to them as a group. This is a deadly mistake.

In this session you’ll learn what your “Customer Avatar” is, why it’s the key to your marketing success, and how to speak in the “voice” of your customer so they feel an instant connection with you…

There are two basic Marketing Philosophies – Branding, and Direct Response.

In this session you’ll learn which one will get you sales and which one will cost you your business, why copying big successful companies is a recipe for disaster (and what to do instead), and how to get paid while doing research on your market…

There’s a shift happening in Marketing. More savvy business owners are seeing that Education is actually the best Marketing.

In this session you’ll learn why educating your customer in your marketing can boost your sales, how to use this education to build trust, and why giving your marketing an “Editorial” design can dramatically increase response.

Marketing is the life blood of any business, yet many business owners don’t really know what it is.

In this first session, you’ll learn why most businesses die, a key mindset shift to make sure yours succeeds, 5 different types of marketing you can use in your business, and much more…

One of the most overlooked – and powerful – things you can do to grow your business is to “position” it powerfully.

In this session you’ll learn what positioning is and isn’t, how to use position so you don’t have to “compete” with ANYONE, and how to make your product stand out as the #1 product in its category (even if you’re just starting out).

One place you can learn powerful marketing lessons… is in the DATING world…

In this session you’ll learn what “Stair Step Marketing” is, simple steps to create big sales in the long term, and 4 proven ways to get leads to your business.

One of the “weirdest” things we’ve learned is that by GIVING AWAY massive value for FREE, you can make more sales than by forcing people to pay for all your “good stuff.”

In this session you’ll learn 4 things you can give away to wow your customers and make more money, how much you should give away before you go “over board,” and the exact story of how we used Moving the Free Line to do a multi-million dollar product launch.

The ability to write compelling headlines is one of the most critical marketing skills you can learn. Without it, you’re dead in the water.

In this session you’ll learn why headline writers are some of the highest paid writers in the world, how to use high value words in your headlines, and the two best words to begin your headline with if you’re stuck…

Sharing your personal story is one of the most powerful ways to connect with your customers and get them to trust you enough to actually buy from you.

In this session you’ll learn why stories are so powerful in marketing, the 6 elements that will take your story from ho-hum to RIVETING, and a key mistake to avoid in sharing your story…

The words you use in your marketing (known as “copy”) are critical to your marketing success.

In this session you’ll learn a simple tip to make your copy better than 90% of marketers out there, how to use “Speak-Write” to connect with your Customers, and how to identify the language of your Customers and use it to make more sales.

Asking for the sale is where “the rubber meets the road” in your business.

In this session you’ll learn how to remove the risk of buying your product, summarize your offer so your customer easily “gets it”, and how to translate the value of your offer in terms your customer can understand.

Most people have web pages that make it LESS LIKELY customers will buy from you.

In this session learn a key tip to making your pages look professional, why using alot of bells and whistles can actually HURT sales, and what direction the eye naturally reads in and how to use that to lead people through your purchasing process.

One of the highest leverage marketing actions you can take is to partner with others to sell your products.

In this session you’ll learn how to find partners who have already spent a lot of money to get a list of YOUR customers, how to get inside the heads of your partners so they are eager to work with you, and 4 key things you must do so partners see you as professional.

A free way to get more business is to have your existing customers refer their friends and other people they know to your business. Sadly, most businesses don’t take advantage of this key marketing technique.

In this session, you’ll learn the deadly referral mistake most business owners make, exactly when you should start planting the referral seed in the minds of your customers, and what to do when you get a referral to motivate customers to get you even MORE.